Digital marketing has evolved in leaps and bounds but one kind of advertising that still touches the chord of a million users out there, is email. Despite the number of options available to digital marketers, email ad serving still remains an integral part of any online marketing campaign; and for good reasons too.
Email marketing is a powerful medium to connect with users spread across geographically and demographically. Almost everyone has an email address, making it an essential part of our lives. According to Radicati Group, almost 34% of the people worldwide use emails. They also concluded that the all in all close to 196 emails are sent on an everyday basis and out of this, a massive chunk, (109 billion) are business related. Just think of the huge potential that email ad serving holds to reach out to consumers.
Email marketing is a superb medium to reach out to your consumers at a personal level. Marketers can personalize the messages that they send, to resonate with consumers’ likes, dislikes; lifestyle Technology has bestowed marketers with advanced email ad serving technologies. Thanks to such technological advancements, marketers today can easily and effectively understand their audiences, group them into different segments and control ad delivery, to connect with their customers with better, relevant content. This relevance and a high degree of personalization ensure that you are able to garner higher click-through rates, better engagement and higher conversions.
Email ad serving can help your business grow up several notches.
Neilson in one of its researches stated that close to 28% of online shoppers in the States subscribe to product or store emails to stay updated on latest offers, products, launches, etc.
Emails are a great way to connect and build a rapport with your customers. By adding the name of the customer, you can add a touch of personalization to an otherwise generic email, and be able to garner high clicks.
You can craft your email ads in a way that serve as reminders or help to cross-sell or up-sell to existing customers. Serve your customers with relevant content, and offer them information that they seek via your emails and you will surely gain mind-share and market-share. Email ad serving is all about building new customer relations and encouraging new ones.
Some marketers believe that to make your presence felt in the B2B space is difficult or it’s best to use LinkedIn. But email ad serving can work wonders to help your business grow in terms of acquiring new leads and customers. A study by Custora from 2013 found that customer acquisition via email marketing has quadrupled in the four years preceding 2013.
The world has gone mobile and this is yet another important reason to take email ad serving seriously. Mobile devices such as smartphones and tablets have become commonplace. People are always on the go. No matter where you are or what you are doing, all it takes is one click to view an incoming email message and capture the user’s attention. A report by Exacttarget states that 91% of people use their smartphones to access their email. Email marketing all about leveraging the omnipresence of digitization in the consumer’s life.
Email AdServer Solutions is cheap and effective. This makes email marketing an attractive choice for businesses. If you are owner of a local grocery shop, sending an email to housewives in a particular locality would make more business sense rather than using traditional TV advertising. Thus with email marketing, you can reach consumers at low costs, leading to higher ROI. All you need is an understanding of your audience and creative content creation skills.
Once you are aware of the intricacies of email ad-serving, be sure that with a potent mix of content and customer-centricity, you can effectively capture your customers’ attention, engage them drive them further down the marketing funnel.