Many marketers make themselves busy in growing the lists of followers and fans on social media, but ignore a metric that creates mobs of raving supporters, which is called engagement, and that may boost your brand lift by over 300%. Is that you just chasing the numbers and forgetting what actually matters?
A recent study reports that almost 55% of readers spend less than 15 seconds actively on a page. We need to move away from the outdated ways of advertising influenced metrics, such as clicks and page views and we start measuring the impact of the social media campaigns with more sophisticated metrics ways, such as activity and reach.
Having a rock solid social media plan is an essential key to any marketing campaign that needs to draw targeted audience.
1.Provide content that benefits your audience on social media :
If you want folks to engage, then share your content as if you have got to give them something to work with!
Form and deliver content that is relevant and beneficial to the audience and adds amazing value to their content feeds. Do not be a “broadcaster” of content you think they need to hear. Instead, watch out for the types of content your audience engages with and form a strategy to provide a more robust overall experience to the audience, then you see the kind of experience YOU would want that includes the audience to follow or engage with a brand or company!
2. Be Real and Be in the Present
Let your audience know that there are real people behind your brand or company. Use “we” language instead of “I” language when you’re posting content and replying to comments builds trust and provides a sense of community to the audience.
Another means to be real is by sticking around and checking back on all of your social media services channels regularly a day, this gives rise to an opportunity that keeps you engaged with your audience.
Additionally, always try putting yourself in the shoes of the person or group of people who are on the receiving end of the content or comment reply when you are engaging. Think of how would YOU want to be spoken to. A bit of empathy can go a long way when it comes to strengthening relationships either online and offline!
3. Get To Know Your Targeted Audience
Utilizing demographic insight and content engagement analytics will help you find out WHO exactly your audience are, WHERE they are from, WHAT kind of content they engage with and WHEN are they online. Understanding these things can help you develop a “sweet spot” delivery system for your content. The better understanding of how well can you keep your audience engaged.
4. Elevate and Reward your Audience:
Nothing will grow and engage your audience on social media more authentically than letting them know how much you value them! Look out for ways to “surprise and delight” your audience either individually or collectively. Mention their names/handles in replies. Share their content with the group on Instagram or retweeting on Twitter or re-posting on Facebook. These are really great ways to do this. Sometimes, by just simply telling them you appreciate them by giving a special shout out or passing a “have a great day” post to the audience is all it takes to make someone’s day! You have got to give positivity as a brand or company to inspire your audience. Spread positivity about your brand or business!
5. Engage in Other Relevant Conversations
Find authentic ways to participate in other conversations that are happening in the same social spaces where your audience participates. But remember to add value, do not spam! Some easy ways to do this are to follow other pages or accounts and mention them when needed. Participate in Twitter chats, or promote relevant content by searching and including specific hashtags. As long as you are adding something interesting to the conversation and not being self-serving, your social media audience will keep organically growing from your connections and conversations.
Truth be told, there are quite a number of other ways to build and engage your audience. But the above five simple steps should get you headed in the “right way” and view the things from your audience’s point of view.
You would believe that if a person felt valued and noted at the hands of a particular brand or company. That person is much more likely to share a positive experience with friends and family either online and offline. Word-of-mouth is a powerful thing. It can work to your benefit, if you just treat your audience in your own way of treating.